New Study from Wide Eye Media proves that us Irish are still head over heels for cinema!

As new study by Wide Eye Media named FAME, the Film Audience Measurement and Evaluation research, has taken an in-depth look at Irish cinema goers and has come up with some very interesting results that once again highlights our strong love of cinema in this country.
The research involved a survey of almost 1,700 cinema goers across the Republic of Ireland, to examine their cinema habits, attitudes and motivations.
What the report has also shown is that even though online streaming has changed the way we now consume film, the big screen is still king with large numbers flocking to our cinemas, travelling distances to do so and enjoying the cinema as a shared experience with family and friends.

Among some of the extremely informative statistics were:

• Ireland has the highest per capita visits to the cinema in the EU at 3.4 compared to the EU average of 1.7
• They will travel 9.2 kilometres on average to see a movie on the big screen and spend €16.81 while they are there
• 69% of respondents agreed that there is no better place to watch films than the cinema
• Frequency of attending the cinema is high. 45% of all respondents who had been to the cinema in the past 6 months were heavy cinema goers going at least once a month.
• While 75% of heavy online streamers agreed that seeing a film in a movie theatre gives you a unique experience that online streaming services cannot match.
• The cinema is very much a shared experience, 99% of those surveyed went with at least one other person to the cinema. 1 in 3 people go with their partners, while 44% of 35-44 year olds last went to the cinema with their child.
• 81% are less distracted watching ads in cinema than elsewhere.

So there you have it - us Irish sure like the big screen experience, especially as a shared outing and we are prepared to endure long distances and big screen advertisements to savour that special enjoyment that can only be captured by a trip to the cinema!