Why don't more people take a cinema road trip?

Last March as I packed up the car and readied myself to travel to West Kerry for Ben Wheatley's "Free Fire" the opening film of the Dingle International Film Festival, I suddenly asked myself? Why aren't more people doing this? Don't get me wrong - I know that film festivals are mainly very well supported but the idea of travelling to see a movie is not one shared by everyone - and I can't for the life of me figure out why not?
It's completely acceptable/normal to pack up your things to travel long distances to see a concert or show or sporting occasion but how come it's not as commonplace to travel to experience a film festival or catch that movie that isn't playing in your local cinema? Cinema sits alongside these other sources of entertainment quite nicely but maybe taken somewhat for granted. There is also the mindset of catching on DVD or streaming that particular movie but in my opinion that is kinda missing the point!
Film festivals are where you get to rub shoulders with the movie makers and creators and see what inspires them, motivates them and maybe discover aspects of the film or indeed the industry that you weren't aware of! You might unlock that gem of a film that you wouldn't have been aware of if you hadn't taken a chance and gone to that festival, similar to stumbling onto an exciting band just by hearing them live by chance.
It's not just film festivals though. Different surroundings can lead to new experiences - an IMAXX screening can bring new life to that big blockbuster flick you were looking forward to. Similarily, a trip to an authentic movie theatre can bring it's own rewards.
All of this can combine to serve up a great night/weekend of rock solid entertainment and isn't that why you also take the time to go to that match, concert or show - to be entertained!
So come on people - drop the movie snobbery and plan your next road trip to a night of entertainment coming soon to a theatre NOT near you!